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Leverage Your Facebook Data
to Optimize Your Google Ads
Enjoy the omnichannel marketing experience with dizpay, and target your
audience efficiently via Google Display Network.
Why choose dizpay for Google ads
Advanced audience targeting
Explore 100+ audience targeting opportunities including exclusive AI lookalike audiences. Discover hidden interests you might be missing out on and launch a full-funnel targeting strategy in just a few minutes
End-to-end ad automation
Simply provide our PPC software with your KPIs and targets, and our intelligent algorithms will autonomously optimize your account 24/7, freeing you to focus on what you’re good at.
AI-based creative intelligence
Our computer visioning algorithms analyze millions of data points from your creatives and evaluate the performance of each element separately to tailor the perfect content for the right audience.
Omnichannel ad campaigns
As all the leading companies adopt an omnichannel approach to marketing, you don’t want to be left behind your competitors. Madgicx is the PPC software that will help you create a unified customer experience across all main online advertising channels: Google, Facebook, and Instagram. Utilizing your Facebook ad data to optimize your Google ads account is the best way to create perfect PPC campaigns, and that’s exactly what we’re here for.
Audience targeting
Reaching your target audience on Facebook and Instagram, the biggest and most important social networks is great, but showing ads to your prospective customers across the entire internet via Google Display Network is even better 😉
Retargeting
Madgicx lets Facebook advertisers utilize significant data from their Facebook Pixel to retarget their website visitors using GDN ads. With our platform, you can retarget all your website visitors or even specify by URLs visited to show them the most relevant ads.
Acquisition
Leverage your data to create highly-efficient lookalike audiences based on your website leads and visitors and your Android and iOS customers. Moreover, you can create these audiences based on visitors to specific URLs and high-intent visitors.
Omnichannel geotargeting
Last but not least, Madgicx provides you with omnichannel geotargeting:
- Specify your preferred locations on both Facebook and Google
- Target locations based on cross-channel insights – maybe your Facebook ads work well in Canada, but your Google ads are more efficient in the UK?
Creative and ad copy optimization
To push your conversion rate and clickthrough rate even higher, Madgicx provides you with an in-depth analysis of your creative and ad copy performance:
- Find your top-performers
- Discover scaling opportunities
- Avoid overspending on losing creatives
- Filter your results by audience segments
- Learn which elements drive the best performance
AI-based analysis
With our object recognition capabilities, you can tell whether female or male images work best and for which audience, whether you should be showing a laptop or a cell phone in your videos, and way more. You can also learn which words resonate best with your audience: Do they react better to discounts or testimonials providing social proof?
Tailor ads to personas
This way, you can tailor content to audiences and launch optimized ad groups with higher relevancy to the right people.
Moreover, our platform connects insights with immediate execution and allows you to promptly launch your best creatives and ad copies directly from Facebook to Google!
Ad performance reporting
Our PPC software gives you a bird’s eye view of all your advertising efforts in a single customizable dashboard. Track the overall performance of your Facebook, Instagram, and Google ads campaigns according to your key metrics: CTR, clicks, CPC, ROAS, and more.
Easily make data-driven decisions based on a clear overview of all your ad campaigns to optimize your daily budget based on your results. Knowing which of your channels – Google, Facebook, and Instagram – works best on each stage of the funnel will let you allocate budgets between channels – creating an optimal and complete omnichannel marketing strategy.