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Utilise YouTube, the world’s largest video sharing platform and watch your business soar.
In today’s day and age where approximately 88.4% of Singaporeans are internet users, who doesn’t watch videos on YouTube? Not only is it a social media platform, but it’s also an advertising platform – businesses want to create brand recognition while targeting potential customers who may be interested. In order to reach a large audience, advertisers are now looking at YouTube ads as their advertising strategy as YouTube has proven itself to be a great platform for ad campaigns.
Just imagine – 500 hours worth of videos are being uploaded on YouTube every minute; that’s a lot of opportunities for businesses to display ads! Take advantage of the various types of YouTube ads that can improve your marketing campaigns, as well as getting to know your target audience. If you’re looking to grow and need help with marketing your businesses on YouTube, we have the right resources to help you.
Instead of the usual pay-per-click strategy, YouTube Advertising uses a pay-per-view strategy instead. This means that as long as someone watches your YouTube ad for at least 30 seconds or clicks onto your ad, only by then do you need to pay. The pay-per-view strategy allows advertisers to identify their target audience while saving cost.
Businesses that opt for a video ad campaign on YouTube can choose from any of these video ad formats, such as stream ads, bumper ads, discovery ads and overlay ads. The combination of these ad formats can literally put your business in front of other similar businesses. Advertising on YouTube can provide real-time information on your target audience’s demographics such as identifying their interests, age groups, gender and more, as well as giving advertisers the option to choose specific types of ad formats to appear on selected channels and video content.
You’ve read this far, and now you’re probably wondering how much does it cost to advertise on YouTube? As a small business owner, your marketing budget is probably limited as well. Don’t let the fear of advertising costs push you away from the appeal of a YouTube ad. We promise that your decision to advertise on YouTube will be worth it.
Because Google owns YouTube, TrueView (the network that YouTube Advertising runs on) also implements a bidding system just like a Google ads campaign. This means that you can decide on the maximum cost that you’re willing to pay to display your ad on YouTube, and pay that amount when someone interacts with the ad by clicking on it or watching it for 30 seconds.
In fact, YouTube ads cost significantly less compared to traditional ads; on average, you only pay about $3.21 for cost-per-click, $7.50 for cost-per-impression and a shocking $0.026 for cost-per-view. YouTube also provides the flexibility to make adjustments to your budget and payment methods anywhere and anytime.
Before we wrap up, let’s briefly talk about another important cost – video production.
To attract more people to your business, you need to produce good quality video – and we’re not just talking about aesthetics. For a project to be considered a good video, there is a lot of things that need to be planned out, such as a compelling storyline and how effective is it in sending messages to your target audience. In fact, 81% of marketers have found that video attracts more customers than just regular blog posting!
If you’re opting for in-feed video ads, this may be the biggest cost of your entire campaign. Depending on how long your ad is and the production quality, it can cost as little as $1,000 right the way up to $100,000 or more. For enterprise-level brands with huge reputations, costs could even run into the millions, especially if they employ A-list actors.
When you’re setting your video production budget, remember that the quality of the video you produce directly impacts how well your campaign performs, so spending more here might be a worthwhile investment and lead to greater ROIs further down the line.
Your ad exposure on YouTube can produce significant results for your business growth. In the present time and age, people are straying away from television, and instead moving towards video streaming platforms like YouTube. A Google search away will show you that videos actually account for 80% of consumer web traffic and that video ads on YouTube actually increase conversion rates where businesses actually see more customers visiting their website and make purchases.
With the use of advertising campaigns on YouTube, businesses are also given the opportunity to understand their target audience further by curating video content that appeals to their interests, increasing engagement and gaining more customers. Creating quality video content prompts Google to reward you by giving you a higher ranking in terms of ad placement against other businesses.
80% of consumer web traffic is attributed to videos
64% of consumer purchase online after watching branded videos
Develops a deeper connection with their target audience using videos
Based on target audience demographics, interests & more
As you can see, setting up a YouTube ads campaign is a mammoth task. It requires a lot of planning and preparation if you want to get it right.
The team at Dizpay are experts in YouTube advertising and generate an average 300% ROI for our clients by understanding their businesses’ KPIs and implementing systems for performance tracking and optimising.
We manage and oversee the whole campaign for you and also provide scriptwriting services, video production and curate ideas to come up with the best strategy that gives you the best results for YouTube advertising. Your success is our success!
Our average ROI for clients
Before starting on the marketing campaign, it is important for us to understand your marketing goals so that we can plan and strategize concepts for the youtube ads to be different from your competitors in your market. Our team will then do in-depth research market research to find out customer desires & capture their attention, enhancing engagement & increasing leads.
We don’t just want your ad to look like every other youtube ads- the first 5 seconds of the video. Our simple solution consists of four core fundamentals of marketing with the B.O.S.S strategy that will not go wrong, making the viewer take action on the offer immediately. Develop and connect with the audience at a deeper level by knowing their desire, giving them what they are looking for.
We’ll gather data collected from the ads and evaluate the results. Based on the statistics, we can understand viewers preferences and behaviour, then make further relevant changes to maximise conversion. Our team will also be ready to help you scale your ads to contribute more growth to your business.
FLAT B5, 1/F MANNING IND. BLDG 116-118 HOW MING STREET, KWUN TONG, KL